Sustainability & Giving Back

We are proud and committed to supporting local communities and those less fortunate 

As part of our wider responsibility, Flemings Mayfair has been awarded the Butterfly Mark by Positive Luxury. A globally recognised certification for excellence in sustainability. This recognition reflects our commitment to operating responsibly across all areas of the hotel, from reducing waste and sourcing sustainable materials to supporting the wellbeing of our team and the community around us.

With a conviction for giving something back, we have been working alongside Charity Begins at Home, a UK-registered charity, to support our local community and make a real difference to those in need.

The above TV trailer, made by Korvin Production, followed and interviewed Henrik Muehle, Managing Director at Flemings Mayfair, over eight weeks to document his active engagement in helping the local community, the homeless and those less fortunate.

Charity Begins at Home relies solely on passionate volunteers and donations. The charity gathers every Friday at the Strand (Agar Street) to distribute warm meals, drinks and other essential food items, as well as clothes and sleeping bags, to those living in very straitened circumstances. Now in its ninth year, the charity was also featured in King Charles’s first Christmas speech in 2022.

In addition to this, our talented chefs at Ormer at Flemings Mayfair prepare and cook over 60 warm meals every Wednesday, which are collected and distributed by the charity’s bike project to families in real need across the streets of London. Over the past two years, more than 14,000 meals have been distributed.

Henrik Muehle is driven and passionate about supporting the local community, the homeless and those in real need. In 2024, and for the fourth year running, he joined other business leaders across London to take part in the CEO Sleepout at Lord's Cricket Ground, where he has impressively raised over £100,000 to date. Henrik has also been interviewed live on GB News, BBC One, BBC London News and LBC Radio to raise awareness of homelessness in the capital. In December 2023, he was interviewed by the Jim Diamond Radio Show and filmed as part of the David Roses Art project.

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Positive Luxury

Flemings Mayfair is proud to be awarded the Butterfly Mark by Positive Luxury, a globally recognised trust mark for excellence in sustainability. This distinction reflects our commitment to responsible hospitality, from minimising waste and sourcing sustainable materials to supporting our team and local community.

With a history dating back to 1851 and over 40 years of family ownership, Flemings blends heritage with a forward-thinking approach. Seasonal ingredients from our kitchen garden help reduce food waste, while our partnership with Charity Begins at Home has provided over 14,000 meals to those in need. Thoughtful sourcing and dedicated wellbeing initiatives ensure we operate with care—for our guests, our people, and the planet.

Sustainability is not just a responsibility but a core part of who we are. The Butterfly Mark is a symbol of our ongoing efforts to create a more conscious future for luxury hospitality.

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Our Eco-Friendly Kitchen Garden

Most of our fruits and vegetables used at Ormer Mayfair are grown at our very own 2-acre eco-friendly kitchen garden in Essex which we are very proud of. 
As well as our Michelin star, Ormer Mayfair is the holder of four AA Rosettes and recently introduced a new-acre kitchen garden in Essex, as well as a beekeeper to maintain beehives with over ten thousand bees, to deliver fresh ingredients and honey to the restaurant. 
Our sustainability programme allows us to support not only the local eco-system, but also to significantly reduce carbon footprint by using the freshest, locally produced seasonal ingredients. 


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We Minimise Waste

We have introduced simpler tasting menus to our customers to reflect this seasonality with all food ordered based on confirmed reservation orders. Any surplus food is used to staff meals but more importantly, it is also used for the food we make for Charity Begins at Home, to give out to the many homeless people in the city. So absolutely nothing goes to waste. 
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Supporting The Local Community

As a business, we have been supporting charities that help the local communities and those less fortunate. Flemings Mayfair has been supporting 'Charity Begins at Home', a UK registered charity with a passion and drive to help make a real change. The organisation, which runs food distribution every Friday and food banks, solely relies on volunteers and donations.
Our Managing Director, Henrik Muehle, is a true believer in giving back and helping out in the community. 
Mr. Muehle and other volunteers gather at the Strand (Agar Street) every Friday to distribute warm meals, drinks and other essential food items, as well as clothes and sleeping bags, to those living in very straitened circumstances. 
In addition to this, every Wednesday our chefs at Ormer Mayfair prepare and cook over 60 warm meals to be distributed to families in real need across the streets of London. These are collected via charity bike project led by Charity Begins at Home. So far, more than 14,000 meals have been distributed to the homeless. 
Mr. Muehle has also been taking part in the CEO Sleepout raising over £100,000 since 2021 in a bid to tackle homelessness across the city of London. 

Our Awareness

All these procedures allow us at Flemings Mayfair to tackle the following challenges we all face today:
  • Complying with legal principles
  • Committing to Fairtrade principles
  • Raising awareness among our team and guests
  • Protecting natural resources
  • Minimising our carbon footprint
  • Serving future generations’ best interests
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Featured Article:

Spotlight on: Henrik Muehle, Managing Director, Flemings Mayfair
"Henrik is the unflappable Managing Director of Flemings Mayfair, and an unstoppable force when it comes to raising awareness of some of the stark inequalities faced by people who live, work and stay in London". Click below to read more about the charitable work Henrik and his team are involved in.

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